Why Does It Matter?

Circadian Rhythm is your body’s natural biological clock, coordinating what happens in your body, down to the cellular level, around a 24 hour sleep wake cycle, in tune with the rotation of our planet, sunrise to sunset. It all begins with the neurons in your eyes, that capture light and communicate with your brain to send signals throughout your body about what it’s supposed to be doing from morning through night, affecting things like mental clarity and focus, digestion, stamina, digestion, delivering nutrients to your cells, restful sleep, and restoring your body to prepare for the next day. Many things like blue light, when and what we eat, exercise and work affect our natural rhythms. Supporting our bodies during these phases throughout the day help us stay connected to that natural 24 hour sleep wake cycle, optimize our health, get the most out of our day, and achieve our full potential. Following and complementing our natural Circadian Rhythms keeps our bodies strong, helps us fight off bacterial and viral infections, maintain a healthy weight, heighten our focus and clarity, be well rested, feel and look our best. Science is advancing rapidly in our understanding of how important Circadian Rhythm is in our fight against disease like obesity, cardiovascular problems and diabetes, but also how the signals from the eyes to the brain and our to the body’s organs and cells is critical for us to achieve our best health and fulfill our full human potential, each and every day.